Jason Nazar, co-founder and CEO of DocStoc (and friend) visited the Dealmaker Media office yesterday - and he gave us his thoughts about Startonomics based on his own experiences as an entrepreneur. He has an awesome blog post about Superheros - which provides an entertaining and education read as we get nearer to the event… You can view the original post here.

A few weeks back I grabbed a drink with Sean Whitely, the VP of Operations for Slingshot Labs. He gave me some great advice on establishing “Core Values” for employees.
His were: 1) We Get it Done 2) We Ask Questions 3)We Like Our Job 4) We Over Communicate 5) We Prove Ourselves Everyday

This got me thinking, what should the core values for our company be? And being a HUGE comic buff, I asked everyone on our team to pick which superhero they would be, and we went around the room and everyone had to explain why they picked that hero (the hilarity from that meeting will be a follow-up post).

I took this as the opportunity to frame our mission and values within the metaphor of an epic adventure. So here is the list of our core values, based on 10 Lessons Startups Can Learn From Superheros. (substitute “Superheros” for “Your StartUp Company”)

Superheroes Never Give Up
Like Batman, you have to keep pressing on to the very last breath. Challenges are overcome by wholeheartedly committing to unrelenting persistence.

Superheroes Always Get the Job Done
There are no excuses if you don’t save the girl from the burning house. There are just results, not reasons, you either save the day or you don’t. Gray area is for Kafka not comic heros.

Superheroes Are the Best at What They Do
Flash is the fastest and we all know it. . If you’re the back end developer, you are the best developer in the world, and everyone on your team knows it. Let great talent excel in areas where their superpowers are most needed.

Superheroes Are Crystal Clear of their Purpose
Captain Marvel may be a cheeseball, but he knows what he stands for. Startups die when they are not clear on their mission.

Superheroes Are NOT Flawless
Superheros have flaws, every member of your team will also. The goal is not perfection, it’s the pursuit of perfection.

Superheroes Do Not Seek Glory…But They Get it Anyway
Don’t do it because you want the attention.
If you do it right, you’ll get it anyway

Superheroes Help Others
Superheroes help people by solving problems. Startups should be obsessed NOT with themselves, but with how they are going to help other people and solve their issues.

Superheroes Can Do it By Themselves But Are More Powerful in Teams
You always have to have each other’s back. Its you vs. the world and brining together your own team of superheroes, and the mutual respect, loyalty, and camaraderie of that team is vital.

Superheroes’ True Strength Comes From Their Character
No matter how super you think you are, you’re strength comes from your character not your talent. Be courageous, be respectful, be honorable, be selfless.

Superheroes Accomplish Huge Feats
The same effort it takes to start a lemonade stand or college club, is the same raw effort it takes to change the world. Your goal is not to build a product or get traffic… Your goal is to accomplish the most amazing feat imaginable. Make the Product, Save the World.

Heard enough yet? Join us at Startonomics