Dealmaker Media

The Speakers of Startonomics

Frank Addante, a serial entrepreneur, has a successful entrepreneurial track record. The Rubicon Project is Frank’s 6th company. Before the age of 30, Frank started 5 companies, resulting in 1 IPO, 2 acquisitions, 1 failure (we call that one “a learning experience”) and his last venture, StrongMail Systems. Addante lead StrongMail from inception, to an initial cash-flow positive business, to becoming the market leader in less than 4 years, raising over $30 million in venture capital.

But as Frank says, the most valuable assets of each of his companies stand on two legs and walk out of the office every day. His job at Rubicon and as an exec at any company, is to ensure they come back. How do you build a winning team? How do you keep the stars - and turn staff into stars?

As a startup, you’re tight on cash. Get the right buy in and support from your team, learn to work together, and your chances of success are greater. Check out Frank’s team building mantra below.

(Video will be available early next week) Update: Check out the videos on TechZulu here.


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Startonomics - Los Angeles ‘09 : The Sunjay Times

February 6th, 2009

[...] Frank Addante (CEO Rubicon Project) on The Dynamics of Olympic Startups (session 10) [...]

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