Ted Rheingold, top dog at Dogster.com knows how to create a loyal customer base.
Dogster.com and Catster.com have some of the most loyal online communities anyone could ask for.
So how did he do it?
He set goals. He measured the results of his initiatives. He tweaked and measured, tweaked and measured, and tweaked and measured some more… The result: a deep understanding of the most effective online customer acquisition and retention strategies.
In October 2008, Ted shed light on his own learnings in customer acquisition and retention, as well user experience and engagement at Startonomics in San Francisco. It was such a hit - Ted has agreed to come to Startonomics in Los Angeles on Friday to teach attendees about proven methods for finding and luring in users, coverting visitors into paying members/customers, and keeping members happy (ie: turning them into evangelists).
Join Ted on Friday - and bring your questions (Ted - and all other speakers - will remain stageside after his session to talk to attendees).
Ted’s Suggested Reading:
- Web Analytics by Avinash Kaushik
- Advanced Web Metrics by Brian Clifton
Ted’s Fave Free/Cheap Tools:
- Google Analytics, Trends, Adwords Keyword Tool, and Website Optimizer
- Awstats (free server-side webstats)
- CrazyEgg (click tracking heat map)
- Kissmetrics (social space anayltics)
- Silverback (experience testing)
